I love H&M. Their stuff is indisputably gorgeous, especially for the relatively good prices you pay. Also, it being a Swedish company, many of the executive staff have amazing accents (did I mention I love a good, thick European accent?). Now too, they are making a push to more sustainable fashion by using organic cotton and other more ecologically friendly fabrics and materials, which I wholeheartedly salute them for. Below, I've attached a video of H&M just explaining what they do as a brand to help towards a more sustainable fashion industry. Hope you enjoy!