Monday, May 30, 2011

H&M Making the Switch to Sustainable Fashion

I love H&M.  Their stuff is indisputably gorgeous, especially for the relatively good prices you pay.  Also, it being a Swedish company, many of the executive staff have amazing accents (did I mention I love a good, thick European accent?).  Now too, they are making a push to more sustainable fashion by using organic cotton and other more ecologically friendly fabrics and materials, which I wholeheartedly salute them for.  Below, I've attached a video of H&M just explaining what they do as a brand to help towards a more sustainable fashion industry.  Hope you enjoy!

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